Spire Alliance

Spire Alliance

Health Check

Spire Alliance

The 10-Point School Marketing Health Check

Ten honest questions about how your school shows up to families, donors, and the teachers you're trying to hire. Rate each one, and you'll get a score out of 40 plus the areas worth fixing first.

10 questions About 3 minutes Results emailed to you
0 of 10 answered

First

Tell us where to send the results

We'll email your score and notes to you, and a copy goes to the Spire Alliance team.

The 10 points

Rate each area as it stands today

Answer for how things actually are, not how you'd like them to be. There's no partial credit for optimism.

1Major pain point
2Needs work
3Managing
4Feel great

Brand & Visual Identity

How satisfied are you with your logo, visual identity, and brand consistency across all print and digital assets?

Value Proposition

How effectively does your messaging communicate why families should choose your school over the local alternatives?

Website & Digital First Impression

How confident are you in your website's visual appeal, mobile experience, and modern user design?

Community Outreach & Communication

How well do your ongoing newsletters, social media, and local outreach engage current and prospective families?

Fundraising & Advancement

How satisfied are you with your annual giving, capital campaign materials, and donor outreach assets?

Student Enrollment & Open Houses

How happy are you with your overall enrollment numbers and attendance at prospective family events?

Staff & Faculty Recruitment

How well do your brand and recruitment efforts help you attract and hire outstanding faculty?

Marketing Capacity & Bandwidth

How manageable is the time, effort, and internal staff capacity required to execute your school's marketing?

Family Retention & Re-Enrollment

How structured and effective is your strategy for retaining current families and encouraging word-of-mouth referrals?

Lead Capture & Follow-Up

How smoothly does your team capture web inquiries, follow up, and turn prospective parents into scheduled campus tours?

Your score appears right here. We'll email a copy to you and to the Spire Alliance team.

Your health check

0
out of 40

Sending your results…

Where to start

Want to talk through what the low scores actually cost you in enrollment and giving? A 20-minute conversation is usually enough to see it clearly.

Email Spire Alliance